The taste of a family tradition Noemi Ruiz Piña and José Becerra Martín Piña, joined together as a young couple and began a career in the restaurant industry of Cozumel in 1975. Pepe Becerra began his successful career. Advised by Mr. Isidro Martín Vázquez and the help of his grandfather, Pepe Becerra turned into a successful entrepreneur when he opened El Portal restaurant.